Heart of the House took place at The Customs House from Friday 25th – Sunday 27th October, 6pm – 10pm. Heart of the House celebrated the past, present and future of The Customs House through exciting story-telling projections on the outside of the building which were full of nostalgia, fun and illusion. Thousands of people braved the weather to see the projections across the three nights.
This free outdoor visual spectacle was designed by the world-class team at NOVAK and marked The Customs House’s 25 years as a cultural venue. Heart of the House followed the history, cultural rebirth and legacy through projections of one of the most famous buildings in South Tyneside. The projections showcased everything from shipbuilding, coal mining, music, performance and South Tyneside icons and pantomime characters.
There was also a colourful walkway featuring unique flags and banners created by 300 people in South Tyneside in workshops with Creative Seed that were able to view as you walked down to The Customs House to see Heart of the House.
NOVAK specialise in motion design and create projections, art installations and stage visuals for music artists and video for theatre performances. NOVAK has had work featured across the world at some of the most highly regarded arts festivals, including Lumiere and music festivals including Glastonbury and Coachella. NOVAK also created the stunning visuals in The Cultural Spring’s past commissions RUSH and WordPlay.
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